2024
Packaging Design
Native Organics
Shopify Store
Native Organics is a skincare and wellness brand that combines the power of nature with science, creating skincare and wellness products that embody precision, purity, and sustainability. Committed to ethical sourcing and cruelty-free practices, the brand champions locally crafted, gender-neutral products that redefine beauty and wellness for everyone. With a focus on quality and innovation, Native Organics empowers individuals to embrace and elevate their natural beauty.
Concept
This project focused on developing a visual identity that reflects Native Organics’ ethos of natural purity and scientific precision. The branding and label designs feature clean, minimalist layouts and a pastel color palette with a focus on eco-conscious practices to communicate inclusivity, sustainability, and premium quality. The result is a simple yet sophisticated design that perfectly aligns with the brand’s mission to make world-class wellness accessible to all.
Value
The refined packaging design allowed the brand to scale up their pricing model by 180% and saw an increase in sales by 45% in the first quarter following the rebrand. Moreover, the cohesive colors built trust with customers as they associated the brand with a particular aesthetic.
