Nackabatzi

Nackabatzi is a new force in motorcycle apparel, built for a younger generation that wants more than standard gear. Based in Austria with a Vienna atelier, the brand blends protection tech with fashion tech, creating apparel that feels modern, rebellious, and unapologetically bold. Nackabatzi speaks to riders who treat the road as both a playground and a personal statement. Their identity is rooted in freedom, adrenaline, and the raw beauty of Austria’s mountainous riding culture.

Design

My design direction leaned into the brand’s raw, street-edged personality while emphasizing performance and protection. Clean lines, bold contrasts, and a modular visual system let Nackabatzi stand tall next to long-established competitors while still feeling fresh, youthful, and distinctly modern. The logo, typography, and supporting elements were crafted to feel fast, sharp, and confident, mirroring the precision of the gear itself.

Concept

The concept was shaped around two elements the client specifically wanted to highlight: mountains and birds. Mountains are deeply tied to Austrian riding culture, symbolizing challenge, endurance, and the terrain where riders push their limits. Birds, on the other hand, bring in the themes of speed, agility and the freedom that defines life on a motorcycle. My goal was to blend these motifs into a visual language that feels energetic and modern; capturing the spirit of riders who want gear that protects them while letting them “soar” with confidence.

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